Remove your writer’s block with ChatGPT
I can’t seem to stop talking about AI, as many people who know me will confirm, as many people spend far too much time struggling with writing ad copy, emails, documentation and more.
This is a primer, primarily for my clients, on how to use ChatGPT to quickly get me off your back when I ask for a landing page or ad copy.
First of all, you’ll want to sign-up for ChatGPT here: Link
- Go to Sign Up
- I’d recommend using Google, Microsoft or Apple emails, as they’re convenient for quickly logging into things, but use an email otherwise.
- Add the relevant information and validate your account
- Once you’ve completed this, log in and select ChatGTP (or play with Dall-E if you want).
- Don’t forget to bookmark the link: https://chat.openai.com/
On to the good stuff.
You should see the following on your screen
It’s important to note that this is the Free version. It uses an older version of ChatGPT and there are limits to the number of messages ChatGPT can provide in a particular timeframe. This has changed many times so I’ve not put the specifics in here, but expect the version to update and the number of messages to increase over time.
ChatGPT Plus gives you access to the latest version, extra features and more messages.
How to use ChatGPT
IMPORTANT: ChatGPT is not an expert, it just has lots of information to draw from and makes quite accurate guesses using advanced language models.
It is critical that you double-check any information ChatGPT provides you, so if absolute accuracy is important you need to be an expert in the field you’re asking for help with.
For example: If you are getting help with laws, science, or technical specifics you should already know your subject well enough to accurately assess what ChatGPT provides you.
I would strongly recommend upgrading to ChatGPT Plus and using the latest version if a high level of accuracy is required.
The first thing you want to do is plan your ‘Prompt’. This is your question for ChatGPT and whilst it’s pretty smart and interpreting what you want, the more precise you are, the better.
There are some tricks you can use, which I’ll touch on, but it pays to put some planning in.
- Write down what you are planning to ask: Write me the beginning of a blog about how to use chatgpt for my small business.
- Refine it to make it more focused: Write a 4 sentence paragraph introduction for a blog which discusses how chatgpt can help small businesses.
- Refine it again, but for your target audience: You are a small business owner who has been using chatgpt in their small business and wants to share their experiences. Write a 4 sentence paragraph which will be used as an introduction for a blog for other small businesses and why chatgpt is such a great tool. Explain the key benefits and use cases.
This is the result using the free version of ChatGPT:
“As a small business owner, I have discovered a powerful ally in ChatGPT, an advanced language model that has transformed the way I interact with my customers. ChatGPT has become an invaluable tool for enhancing customer service and streamlining operations. One of its key benefits is its ability to provide instant and accurate responses to customer inquiries, 24/7. Whether it’s answering frequently asked questions, providing product recommendations, or troubleshooting issues, ChatGPT has significantly reduced response times and improved customer satisfaction. Moreover, this versatile tool can be seamlessly integrated across various platforms, including websites, social media, and messaging apps, enabling businesses to reach customers wherever they are. With ChatGPT as my virtual assistant, my small business has experienced increased efficiency, enhanced customer engagement, and a competitive edge in today’s digital landscape.”
This is what the latest version of the ChatGPT Plus wrote:
“As a small business owner, my experience with ChatGPT has been transformative, streamlining processes and sparking innovation within my operations. This AI tool not only excels at customer service – answering queries with accuracy and speed – but it also revolutionizes content creation, drafting engaging posts, emails, and product descriptions with ease. What’s more, its ability to provide data analysis and insights has given me an invaluable edge in decision-making and market understanding. I strongly recommend ChatGPT to other small businesses, for its potential to save time, reduce costs, improve customer interactions, and fuel growth is truly game-changing.”
A very specific example:
We work with a large number of people in the medical industry who need to follow very strict marketing guidelines via https://www.ahpra.gov.au/.
We can ask ChatGTP to reference the AHPRA website to check that the landing page or ad copy complies with their standards. Bearing in mind that you must double-check what you are provided using your existing expertise, this can save an enormous amount of time!
Prompt: Write a 4 sentence marketing email which deliberately doesn’t follow ahpra guidelines for psychology services, and then another that strictly adheres to marketing guidelines.
Email 1 (Not following AHPRA guidelines):
Subject: Transform Your Life with Cutting-Edge Psychology Services!
Dear [Recipient’s Name],
Are you tired of feeling stuck and overwhelmed? We have the solution for you! Our team of expert psychologists specializes in revolutionary techniques that will completely transform your life. Say goodbye to your problems and hello to a brighter future!
Whether you’re struggling with anxiety, depression, or relationship issues, our highly skilled psychologists are here to help. With our innovative therapy approaches and personalized treatment plans, you’ll experience rapid results and long-lasting change. Don’t waste any more time; book your session today and start your journey towards happiness and fulfillment!
Warm regards,
[Your Name] [Company Name]
Email 2 (Strictly adhering to marketing guidelines):
Subject: Discover Quality Psychology Services for a Happier, Healthier You!
Dear [Recipient’s Name],
At [Company Name], we are committed to providing high-quality psychology services that adhere to the strict guidelines set by the Australian Health Practitioner Regulation Agency (AHPRA). We understand the importance of your well-being and the significance of ethical practices in our field.
If you’re seeking professional support for challenges such as anxiety, depression, or relationship issues, our team of qualified psychologists is here to help. Our evidence-based therapy approaches are tailored to meet your unique needs, promoting personal growth and positive change in a safe and confidential environment.
We believe in the power of collaboration, ensuring a respectful and empathetic therapeutic relationship between you and our psychologists. With our client-centred approach, we work together to develop a personalized treatment plan that respects your autonomy and focuses on your goals.
Take the first step towards a happier, healthier you by scheduling a consultation with our experienced psychologists. We’re here to support you on your journey towards well-being.
Warm regards,
[Your Name] [Company Name]
Summary
For just getting the basics done, ChatGPT, and other AI platforms, can dramatically reduce the time spent creating content while also adhering to guidelines.
By crafting really good prompts which cover off the basics ChatGPT needs, you can increase efficiency and reduce the risk of getting a thumping migraine trying to write something that your brain just doesn’t want to do.
It’s a lot better than using this guy…
