Developing a Digital Marketing Strategy
![](https://clikk.com.au/wp-content/uploads/2022/11/strategy-icon2.png)
Where Do We Start?
There are so many digital marketing platforms that you have heard should probably be using, you may feel like you need to be everywhere: Facebook, Twitter, Instagram, LinkedIn, doing SEO, Blogging, email marketing & the list goes on.
Then the realisation hits you:
“I have no idea how to effectively market my business online”
When we develop a digital strategy for one of our clients, we build a digital road map for your business, that will take some of the guesswork out of marketing online.
So What’s involved?
Generally developing a sound strategy will require a number of consulting sessions, to allow us to gain an understanding of your business:
- Your digital marketing budget,
- The resources you have available to implement the strategy (this could be internal staff, creative assets like videos or photos),
- Your ideal customers & where you have traditionally found them
- What you hope to gain from marketing your business online (expected ROI)
Next Steps…
Once we understand your business a little better, we do a thorough analysis of your current digital marketing activities, undertake some research on your industry as a whole, including:
- Where & how your ideal customers are interacting online
- How other businesses in your industry are approaching the digital marketing challenge
- Which platforms are going to be most effective in reaching new & existing customers
- How much it will cost in money & resources to achieve your goals
![](https://clikk.com.au/wp-content/uploads/2022/11/strategy1.jpg)
“THE ESSENCE OF STRATEGY IS CHOOSING WHAT NOT TO DO.”
– Michael Porter Harvard Business School
![](https://clikk.com.au/wp-content/uploads/2022/11/consult-icon.png)
Consulting Services
Digital Marketing Consultants
Steve & Kathy are always happy to help with consulting on all aspects of your digital marketing strategy.
If you just need some friendly advice on a particular aspect of your digital marketing to help point you in the right direction, or need a sounding board to brainstorm new ideas, we can help with either on-site or virtual ad hoc consulting services.
We also offer Digital Marketing & website audits to help optimise your established online activities & ensure you get maximimum ROI from your digital marketing spend.