Fixing core issues and building traffic
Training, Community Support, Apprenticeships
www.e-focus.org.au was founded in 1976 to provide services to help the disadvantaged get back into the workforce and have a community which would support them to get there.
By providing support for the local Somali community, programs for parents to return to work, employment services, apprenticeships and traineeships, E-Focus, Apps Matter and Himilo provided many valuable services.
Unfortunately, E-Focus closed in late 2019 following a board decision.
Made of several division, E-focus had many marketing channels, from print to web and utilising Google Grants. There were several social media channels, blogs and there wasn’t a clear marketing strategy.
Each division was responsible for it’s own marketing, but a recent web design refresh has not gone as planned, leaving many technical issues including a rapidly decline in Google ranking position due to some errors in implementing the change over from the old website to the new. Some divisions hadn’t utilised Google Grants Google Ads so were missing out on free marketing on Google too.
First of all, we need to fix the core issues with the new websites:
The marketing needed to be fixed next: