Buyer personas and why they matter

Buyer personas are an extremely powerful tool in optimising campaigns and reaching your target audience. With the right buyer personas, you can ensure that your marketing campaigns are specifically tailored to meet the needs of your target audience. In this blog, we will discuss why buyer personas are great tools for optimising campaigns and how […]

How to track phone calls in Google Analytics, using Google Tag Manager

Google Analytics Event tracking with Google Tag Manager

Event tracking can be quite cumbersome, especially when you’re a front-end developer and don’t want to fiddle around with your site’s plugins or theme. What do you need: Google Analytics Google Tag Manager URL links on your phone number Thankfully, there are some really simple options out there such as Google Tag Manager (GTM).  Note: It […]

How User Friendly is Your Website?

People testing the user experience of a website

Your website is the central piece in your digital marketing strategy, and if it is going to be effective in that role, it needs to be meeting some basic requirements. For a great user experience, your website needs to be: Fast Friendly Attractive Providing value Why are these factors so important? If you don’t have a […]