Social Media Advertising FAQs
Why Social Media Advertising, not print or radio?
So why advertise on Social Media?
Because that’s where your existing & potential customers are! Facebook marketing, in particular, has exceptional targeting capabilities which makes it one of the most effective platforms to help you identify & reach out to people who want to buy your products & services.
Which Platform Should I Use?
There are many social media platforms that now offer paid advertising, the biggest, of course, being Facebook for businesses.
While a solid Facebook strategy is a vital part of many businesses. YOUR business might see huge benefits from branching out to use Twitter ads, LinkedIn ads, Instagram ads, Pinterest or maybe even Snapchat, depending on your unique products & services, and the unique characteristics of your target audience.
How Do I Know if it’s Working?
Social Media advertising offers the most comprehensive means of measuring the effectiveness of your ad campaign. There are a huge range of analytics available to advertisers so you can track how many people responded to your ads, visited your website, contacted you about your products or services or purchased online and how much it cost.
An added benefit to advertisers is the ability to identify trends and adjust your advertising strategy to best meet the needs of your customers.
How Much Does It Cost?
Social media ads are one of the most cost effective means of advertising your business online. Most often you are charged in one of two ways: on a Cost Per Click (CPC) basis, which charges every time someone clicks on your ad, or by thousands of impressions (CPM) which creates a charge every time your ad is shown to 1000 people, regardless of how many clicked.
In Australia, the average charge for these two methods is $0.80 per click or around $6.00 per 1000 impressions, so you can start to see a positive return from your ad spend for as little as $300 per month