Buyer personas and why they matter

Buyer personas are an extremely powerful tool in optimising campaigns and reaching your target audience. With the right buyer personas, you can ensure that your marketing campaigns are specifically tailored to meet the needs of your target audience. In this blog, we will discuss why buyer personas are great tools for optimising campaigns and how […]

Top 7 Tips to Get Started with Inbound Marketing

Someone studying how to do inbound marketing

It’s a common theme: “I know I need to start marketing online, because the old marketing isn’t working so well anymore.  But I have no idea where to start!” So in order to make it a little easier, here’s my top 7 tips for getting started with inbound marketing. Make a Plan If you jump […]