After spending decades in the I.T. and project management industry, I left the corporate world to work with my wife Kathy at Clikk. Bringing my analytical and business experience, I'm a Google Partner with expertise in fixing and optimising Google AdWords and providing marketing insights using Google Analytics and Data Studio.
Website down? 404 error? Domain management? What is all this Gobbledygook!!! I’m sure everyone has heard of someone who lost control of their website. They decided to get someone else to build their website who said “Hey! You need to do XYZ or there might be problems!” or they didn’t update their websites security […]
Your digital marketing is part of your business’s Intellectual Property and you need to protect it. “Intellectual property (IP) and other intangible assets that relate to doing business include patents, trademarks, designs, and secret processes and formulae.” This blog covers the following topics: How do I protect the ownership of my digital marketing? What is […]
Event tracking can be quite cumbersome, especially when you’re a front-end developer and don’t want to fiddle around with your site’s plugins or theme. What do you need: Google Analytics Google Tag Manager URL links on your phone number Thankfully, there are some really simple options out there such as Google Tag Manager (GTM). Note: It […]
Is your site secured with SSL? If not, it’s time to fix it. Security is one of Google’s highest priorities. The last thing they want is to provide a link to a website which leads to you being hacked. Hacking, phishing and all of that bad stuff can lead to identity theft, propagation of malware and viruses […]
Your website is the central piece in your digital marketing strategy, and if it is going to be effective in that role, it needs to be meeting some basic requirements. For a great user experience, your website needs to be: Fast Friendly Attractive Providing value Why are these factors so important? If you don’t have a […]
Back when Clikk was doing websites all the time, we realised the landscape was shifting away from custom-built sites to template sites. The problem for us was that we couldn’t produce custom sites as fast as our competitors were building template sites. The clients we looked after at that time were micro or startup businesses […]
Managing AdWords for our clients over the years, I’ve noticed certain trends in how people set up or manage their accounts. As many of you have probably already figured out, AdWords has a learning curve which can either melt your brain or leave you with barely enough time to actually run your business. Many AdWords accounts […]
